Lead the Green Change! The European Union in India launches a nation-wide campaign for Nature

Supporting Indian mobilization and action for Nature!

Focused on awareness-raising, the private sector, climate and health in India, the initiative under the “Biodiversity means LIFE – Green is living in harmony with Nature” umbrella will highlight the role of biodiversity across sectors and for sustainable development. Launched in April 2021, Lead the Green Change offers a wide variety of activities on the path to CBD COP15.

Agri Food Systems, Business, Cities, Civil Society, Climate, Commitments & Pledges, EU, Finance, Governance, Health, Implementation, India, Mainstreaming, Marine & Coastal, Nature-Based Solutions, OECM, Protected Areas, Resource Mobilization, Restoration, Subsidies, Transformative change.



This outreach programme is inclusively designed to support mutual understanding and cultural exchanges between European and Indian civil society, in its broadest sense: citizens, creators, think tanks, academia, private sector etc., on the topic of Nature and its many intricate links to human wellbeing. By showing that biodiversity and its loss are directly impacting human activities, health and our resilience, Lead the Green Change sets itself at the crossroad of bilateral relations, mobilization and awareness around two main focuses:

  • The pragmatic, collective, socio-economic benefits of protecting, valuing and restoring biodiversity in land use and coastal areas, green infrastructures and nature based solutions.
  • The personal, intimate, cultural and emotional relationship many of us feel with “Mother Nature”, and the amenity/well-being benefits of being an active part of those solutions.

“Biodiversity is a core priority of the EU’s external action: European Union is ready to show high ambition to halt and where possible reverse biodiversity loss, to lead the world by example and by action.” Michael Bucki, Counsellor, Head of Section. Delegation of the EU to India

Lead the Green Change launched in April 2021, coinciding with the acceleration of the post-2020 global biodiversity framework’s process, and ahead of significant global milestones (including International Day for Biodiversity, World Environment Day). Biodiversity means LIFE covers many aspects of Nature and People’s relationship:

  • Biodiversity means CLIMATE – Green is good to curb emissions and boos resilience
  • Biodiversity means SAFE – Green is good to protect and restore health
  • Biodiversity means BUSINESS – Green is good for creating jobs and attracting investment

Further, Lead the Green Change will implement a large communications strategy conveying positive narratives, stories and commitments to action for Nature.

Partners include:

The initiative started with a “Biodiversity means Business: Industry” webinar, which gathered over 60 representatives from companies, investors, international cooperation and business associations to underline the contributions of biodiversity and ecosystems services across value chains and sectors.

It was followed-up with a “Biodiversity means Business: Partnerships” event, expanding the focus to highlight how cooperation between public and private actors can contribute to the emergence of biodiversity-positive, scalable and profitable projects. It featured both a conference and a virtual exhibition booth showcasing concrete examples of these solutions.

“Biodiversity means Health: from Viruses to Vultures” looked into the intricate links between nature and emerging infectious diseases, medicines and presented a holistic approach to sustainably managing biodiversity for health and well-being.

Another webinar entitled “Biodiversity means Oceans” organized in cooperation with the French Embassy in India explored a path to transforming marine and coastal biodiversity governance. It presented leading examples and potential synergies to address the loss of marine biodiversity using several solutions (marine protected areas, OECMs, sustainable production and consumption etc).

The program of activity is expanding as the momentum for a transformative change for nature builds up, and the “Biodiversity means Life” initiative currently plans various activities in particular “Biodiversity means Transitions” (12 August), on the occasion of International Youth Day and “Biodiversity means Landscapes” to transform agrifood systems.

“Companies have the capability to co-create highly scalable biodiversity projects. For this to happen in India, they need to find a welcoming ecosystem that allows them to focus on the task at hand.” Adil Hussain, actor

Lead the Green Change will hold activities throughout the preparatory process to CBD COP15 and offer various formats, facilities and tools to engage with stakeholders willing to promote high ambition and transformative change for biodiversity.

Learn more about this initiative here.






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